The term ‘crude ash’ refers to the mineral content in our diets, such as calcium, phosphor and many other minerals. Finding ‘crude ash' on our ingredients list doesn’t mean our products contain added ash… 

If you take one of our recipes and burn what’s in the bag, most nutrients - such as proteins, fats and carbs - will burn down. All that's left behind are the minerals, the inorganic elements. 

Minerals are an essential part of a well-balanced and healthy diet. Your pet uses these minerals in many processes in their body, such as blood-coagulation, muscle growth and bone and tooth development. Simply put, they really need those minerals to survive!