What are the 3 goals?

  • To stop the avoidable suffering of dogs and cats
  • To help people understand what cats and dogs need
  • To champion the legal rights of cats and dogs

The Foundation believes it’s key to support exactly these projects where the need is high (and not too many other support is available) and impact is big. It is the Foundation its intention not only to stop the immediate suffering (FE by setting up vaccinating programmes or building a new shelter) but also to close the circle of neglect. After all, if the Foundation only supports projects that put a bandage on the blister – suffering will never truly stop.

The first goal is to fund projects that alleviate the suffering of dogs and cats. The Foundation seeks out projects that tackle issues, addressing the root causes while treating the symptoms. This might include projects that neuter and vaccinate the populations, medical treatment, housing, re-homing & feeding.

The second goal is to ensure everyone interacting with dogs & cats - either as owners or as a community – understands what these animals need to live happy and healthy lives. The Foundation will fund projects that educate and inspire responsible behaviours because this will create systemic, long-term change.

The third goal supports the growing global movement to protect and develop the rights of dogs and cats. The Foundation will fund innovative work to ensure legal protection is in place, implemented correctly, and to further support and evidence the Universal Declaration of Animal Welfare.

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