Most traditional dog and cat food contains low grade animal ingredients, lots of artificial nasties, large amounts of sugar, and it's filled with cheap grains. They're very similar to what we all consider 'junk food'. Yuck.
Over 99% of the pet food industry still use overprocessed meat meal that's made by burning meat (and all sorts of animal remains) at high temperatures to turn it into a yucky powder. Many brands aren't open and honest to pet owners about this and avoid answering questions about what's really in their food. We're here to empower pet parents by telling you exactly what's in our food: fresh meat, natural ingredients, and some extra vitamins and minerals. No false claims, fake flavours, or feline felonies here. And definitely no meat meal. So you can be sure you're giving your furry family member the very best.