We make a wide range of hypoallergenic foods for dogs who experience food-related allergies that negatively impact their physical health. Our hypoallergenic recipes use a variety of alternative protein sources (such as venison), which we choose because they minimise allergic reactions. 

We describe these protein sources as 'novel' - because it's like a dog (or its ancestors) won't have been exposed to them in the past. 

Did this answer your question?